About Riviera Seafood Club

Our Story

Riviera Seafood Club is a family-owned and operated business that was borne out of a community need for the best and freshest fish. Rex Ito, the patriarch of the Ito family, began a company called Prime Time Seafood in 1989, which today is the largest distributor of fresh bluefin tuna in the country. You could find Prime Time products at the finest restaurants, from Nobu to Sushi Gen, but unfortunately the only way to enjoy any of their fish at home was to know Rex and his family. The Ito clan hosted epic parties at their house in Redondo Beach, which included all-you-can-eat sashimi for birthdays, bouillabaisse for Halloween, mussels and clams for New Year’s — the spreads were legendary, and each one left the whole neighborhood hungry for the next event.

Rex’s kids Matt, Claire, Blake, and Mica grew up in the midst of all this seafood, and Matt was the first to see the opportunity: his neighbors wanted seafood at their home, and he had access to the best. Riviera Seafood Club had humble beginnings, with Matt delivering to doorsteps up and down his street out of the back of the family car. As word and demand quickly spread, Matt brought in Claire, and then Blake and Mica to scale the business and get the freshest seafood to everyone in the South Bay. The website for Riviera Seafood Club launched in 2019, and now the freshest seafood can be shipped across the country direct to your doorstep.

Our Mission

Riviera Seafood Club is a family-run business, bridging the gap between the water and your table.

  • As the second generation of Southern California fishmongers, we strive to make farm-fresh, top-quality seafood accessible for the everyday gourmet.
  • We deliver straight to your door using expedited delivery services and package our products to withstand up to 48 hours of temperature fluctuation. Freshly caught or harvested to order, we responsibly source each and every product and deliver direct to your doorstep.
  • All of our product is hand-selected and vetted for quality, responsible sourcing and practices, and arguably the most important: TASTE! We take pride in all of our products, so if it's on our website, it's what WE eat.
  • We strive to be the best quality product that you can't find anywhere else. We cut out the middleman so we can give you prices that save you money AND pay a living wage to the fishermen and farmers.